YOUR MARKETING FIX
WITHOUT THE FULL-TIME HIRE
Led by Amanda, Fractional CMO & Marketing Strategist
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You’re not alone if
marketing feels
overwhelming...
What if you had an expert team and CMO guiding you for
90 days—without hiring full-time?
Tired form taking on everything by yourself
Burned through cash on bloated agencies
Wasting time managing scattered freelancers
WELCOME TO THE 90-DAY FRACTIONAL CMO PROGRAM
Get the strategy, execution, and insight you need—on your terms.
Designed for entrepreneurs, small teams, and scaling brands.
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I’m Amanda
For over 15 years, I’ve helped early-stage startups, e-commerce brands, and growing teams build real momentum with smart, simple strategy. I created this kit to give you the structure, tools, and confidence to move forward —without second-guessing every decision.
MEET YOUR
FRACTION CMO
PROGRAM TIERS
Whether you're looking for light guidance, hands-on execution, or a full-scale strategic partner, we offer three distinct tiers to meet your business needs. Starting at $5000, each tier is designed to deliver results over a focused 90-day period—with increasing levels of support, strategy, and execution. Choose the level that aligns with your current stage of growth and goals to set up your Discovery Consultation.
Ready to get started? Select your tier below.
TIER 1:
Strategic Lite
For founders and small teams who need expert marketing direction without the cost of a full-time CMO.
This is for the business owner who is tired of guessing. We audit what is working, identify what is not, and hand you a custom Marketing Playbook and 90-Day Roadmap so you can stop spinning and start moving with a real plan.
IDEAL FOR:
Pre-launch founders, early-stage brands, businesses in repositioning mode, and teams that need strategy now and can execute internally.
What’s Included:
✔ Brand, offer, and funnel audit
✔ Custom Marketing Playbook
✔ 90-Day Roadmap Plan
✔ 4 strategy sessions with Amanda
✔ Final wrap-up call and next-step recommendations
How It Works:
First 30 Days: Strategy is built and finalized
Days 31–60: Optional add-on support can be completed
Days 61–90: Strategic guidance, review, and handoff
Important Note
This tier is for clients who need CMO-level thinking, not full done-for-you execution. You get the strategy, priorities, and support to carry it out. Your team handles implementation unless add-ons are approved.
TIER 2:
Pro Execution
For founders and lean teams who need CMO-level strategy and execution guidance for one priority marketing initiative.
You already have an offer. What you need is the right plan, the right sequence, and expert support while your team carries it out. Pro Execution gives you the strategy, campaign or funnel direction, and guidance to move one important initiative forward without guessing.
IDEAL FOR:
Small teams, growing service brands, and early-stage companies that need strong strategy plus execution support for one launch, funnel, campaign, or evergreen offer.
What’s Included:
✔ Business and Marketing Audit
✔ Priority Initiative Strategy and Execution Plan
✔ Campaign or Funnel Map, Content Flow, and Launch Guidance
✔ Custom Marketing Playbook
✔ 90-Day Roadmap Plan
✔ Funnel Wireframe and Copy Feedback
✔ KPI Tracker + Walkthrough
✔ Strategy and execution support sessions
✔ Limited email support
How It Works:
Days 1–30: We build and finalize the strategy
Days 31–60: We support execution and complete approved add-ons if needed
Days 61–90: We review progress, answer questions, and prepare for handoff
Important Note:
Pro Execution includes strategy and guided execution support for one agreed initiative. AKG Marketing provides the plan, feedback, and direction. Your team remains responsible for implementation unless add-on services are approved.
TIER 3:
Scale Partner
For scaling brands, startup operators, and growing teams that need senior marketing leadership without hiring a full-time CMO.
Scale Partner gives you part-time CMO-level support for 90 days. Amanda helps set direction, guide priorities, support your team, review key initiatives, and keep marketing moving with stronger focus, structure, and accountability.
IDEAL FOR:
Scaling startups, funded teams, and growing brands that need a senior marketing leader to guide strategy, support execution, and align marketing around the priorities that matter most.
What’s Included:
✔ Full Marketing Audit + Leadership Brief
✔ Up to 10 hours/week of fractional CMO support
✔ Bi-weekly leadership meetings
✔ Async Teams support during business hours
✔ Oversight of up to 2 active priorities
✔ Review and QA support for up to 2 initiatives
✔ Team guidance and implementation support
✔ KPI dashboard or reporting oversight
✔ Final strategy handoff and roadmap
How It Works:
Days 1–30: Audit, leadership alignment, and strategic direction
Days 31–60: Ongoing leadership, team guidance, and priority support
Days 61–90: Performance review, final support, and handoff
Important Note
Scale Partner is a fractional CMO leadership engagement. AKG Marketing provides senior marketing strategy, oversight, and guidance. Your team remains responsible for implementation, internal coordination, and execution unless additional work is separately scoped through an addendum or proposal.
OPTIONAL ADD-ONS
Email Sequence
Copy
Lead Magnet
Content
Paid Ads Strategy + Setup
CRM Automation
Build
Website/Landing Page Copy Review
Social Media Calendar + Hashtag Bank
Strategic Web Page Layout + Copywire
SEO Blog
Package
System Handoff + Implementation Training
Ongoing Retainer Support (Post-Program)
WHAT HAPPENS NEXT
Book Discovery Call
Select tier and schedule
your 15-min consultation with Amanda.
BOOK
CALL
→
Attend Discovery Consultation
We’ll assess your needs, confirm fit, and recommend the best tier if needed.
CONFIRM
FIT
→
Receive
Custom Proposal
Your tailored service
plan will be delivered within 48 - 72 hours.
RECEIVE
PROPOSAL
→
Sign Contract,
Submit Payment & Confirm Start Date
Lock in your kickoff date and get ready to begin.
SIGN +
PAY
→
Begin Onboarding
You’ll receive your welcome package, Trello board, and asset checklist.
START ONBOARDING
THIS IS FOR YOU IF:
-
You’re too busy to manage freelancers
-
You want results fast
-
You want expert leadership
THIS NOT FOR YOU IF:
-
You want templates
-
You’re not ready to invest
-
You’re looking for a VA
